Taking the next step with Planet Blue
Sustainability for a future worth living
Sustainability is a core value for us: We make decisions taking into account long-term consequences for the HAVER & BOECKER family, for the entire universe of our customers and for the well-being of future generations. We follow this fundamental approach and strive with all our technologies to improve living conditions for humanity. That’s our mission!
I always thought my neighborhood was my home and everything I needed. Today, planet Earth is my home.
Michael James Massimino
Our unique planet
Only since the beginnings of space travel have we known that the Earth is a bright blue dot in black space. It’s the water that gives the earth its blue color and it’s also its ideal temperature difference that enables a diversity of life forms: a paradise.
Astronaut Michael James Massimino spent 23 days, 19 hours and 47 minutes in space. It took that one overwhelming moment of walking in space to realize not only how unique and beautiful the blue planet is, but also how vulnerable.
Using resources responsibly
Now, here and today, it’s a matter of protecting this human habitat and using the resources of our planet in such a way that we don’t live at the expense of future generations. Sustainability is an operating principle of resource use in which a lasting satisfaction of human needs is to be ensured by maintaining the natural regenerative capacity of the systems involved (especially living organisms and ecosystems).
Sustainability thus describes a way to keep the world in balance. The triad "reduce, re-use, recycle" offers a very practical approach to such a way of life.
Using resources sustainably
What Planet Blue means for us
With our sustainability campaign "Planet Blue", we’re directing our ideas and actions towards a world in balance. Our mission: We strive to improve living conditions for humanity with our storage, packing, mixing and filling technologies, as well as our palletizing and loading technology.
Don’t live at the expense of future generations
We asked author and cultural scientist Dr. Martina Ward to get to the heart of our message. Our Planet Blue campaign officially states:
For the children on this blue planet
Our planet is unique – as unique as the life that is on it. Now we humans are faced with one of the greatest challenges of our history: We are experiencing an unprecedented population growth. Our willingness to break new ground and use resources responsibly
and sparingly will determine how peaceful and fulfilling our coexistence will be.
It is worth looking back at what has allowed us to grow and develop to this day: the courage to change, inspiration and team spirit. We know what future generations need, what drives us in our innermost being and what makes life worth living. We only need to take the next step, especially if we are all to benefit from it – especially for the children on this blue planet.
